Age, Advertising and the Afghan Whigs

Brand Strategy, | by

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The importance of research as your audience evolves

We have a dinnertime understanding at the Miller house — my wife cooks and I clean up. Last night, I was washing dishes as the music of the Afghan Whigs filled my kitchen. The album I pulled up on Spotify, 1965, was one I hadn’t heard in awhile. As I was scrubbing away (thinking how I wouldn’t need to be cleaning at all if we went out to dinner) I started to reminisce about the first time I heard this album when it came out in 1998.

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Always be Aware of Your Surroundings

Brand Strategy, | by

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Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.

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Confession: I Still Visit Bookstores

Brand Strategy, Odds & Ends, | by

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When I think about all of the brands I’ve been loyal to over the years, it’s hard to choose a favorite. As I’ve gotten older, my tastes in clothing, laundry detergent, shampoo, you-name-it have changed so significantly that it’s hard to remember where my “loyalties” once were. There is one glaring exception to this, however. And that exception is Barnes & Noble.

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Keep calm and know your audience!

Brand Strategy, | by

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You’ve honed in on your audience, figured out their basic demographic information and you’re ready to market to them, right? Wrong! Identifying your target audience is only half the battle. Truly knowing and understanding them is the rest.

To really get to know them, you have to know what they want, what they expect, what their priorities are, what their dreams are…and anything else you can get your hands on. The more you know, the more you can tailor your messaging to meet their needs.

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Logo vs. Brand

Brand Strategy, | by

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The classic tale of what you look like vs. who you are

When it comes to your identity, it’s easy to get caught up in the glam of picking your logo. After all, your logo is the one visual that quickly identifies your company. And while there is no doubt that a logo is a crucial part of brand recognition – as it will be displayed on storefronts, letterhead, business cards, websites, and more – it is important to remember that the logo itself is not your brand. Your logo is essentially the cover to your book, and you can’t have a book without a story.

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Baby Béla, Blemished Bums and Beautiful Branding

Brand Strategy, Odds & Ends, | by

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Take eco-friendly, ultra-absorbent, latex-free diapers and pair them with online ordering, monthly shipping options and the cutest designs possible. What do you get? A parent’s new best friend that goes by the name, The Honest Company.

In just three years, founder and mom, Jessica Alba, has transformed modern day parenting with this one billion dollar company. (Yes billion, with a “b.”) As a mother of a soon-to-be two year old, Béla, my love of great branding and excellent customer service has hit a new high. However, my obsession with Honest didn’t start overnight.

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I Have a Message, Now What?

Brand Strategy, Public Relations, | by

A closer look at Advertising vs. Public Relations

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Two men walk into a bar. The first is confident and quick to share details about his life, his job and his family. The second engages in conversations and shows an intense interest in what others have to say. In a very basic sense, the differences in these two men show us the differences between advertising and public relations.

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Client Seeking Marketers: A Personality Profile of Agency Teams

Brand Strategy, Creative, Public Relations, | by

MSC_IdeaSpace_Dating

When it comes to dating today, there are so many new outlets to find a compatible companion. From Match to eHarmony, Tinder to Ok Cupid, one thing’s for sure…there are Plenty of Fish (that’s POF in the online dating realm) in the sea.

The same is true for a client seeking out the perfect agency. While good work and super customer service are always on the must-have list for an agency partner, it’s important not to underestimate the necessity of good old chemistry.

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