Crisis Communication 101

Public Relations, | by

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Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

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Tips for Writing Effective Press Releases

Public Relations, | by

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A press release is essentially an introduction to a larger story for our friends in the media, and one of the most important tools in a PR pro’s toolbox. Sometimes, reporters or editors will use a release as-is, in full or in part, but other times, they’ll use your release as a springboard to a larger article. That’s why it’s important to make sure your release not only delivers your message effectively, but also persuades the recipient to cover your story.

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I Have a Message, Now What?

Brand Strategy, Public Relations, | by

A closer look at Advertising vs. Public Relations

MSC_IdeaSpace_INeedADrink

Two men walk into a bar. The first is confident and quick to share details about his life, his job and his family. The second engages in conversations and shows an intense interest in what others have to say. In a very basic sense, the differences in these two men show us the differences between advertising and public relations.

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Client Seeking Marketers: A Personality Profile of Agency Teams

Brand Strategy, Creative, Public Relations, | by

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When it comes to dating today, there are so many new outlets to find a compatible companion. From Match to eHarmony, Tinder to Ok Cupid, one thing’s for sure…there are Plenty of Fish (that’s POF in the online dating realm) in the sea.

The same is true for a client seeking out the perfect agency. While good work and super customer service are always on the must-have list for an agency partner, it’s important not to underestimate the necessity of good old chemistry.

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Branding a New Type of Clubhouse

Brand Strategy, Creative, Digital, Public Relations, | by

Our Clubhouse is a non-profit cancer support community that offers social, emotional and informational support to all those touched by cancer. Our Clubhouse is a new name for this organization, which was formerly part of Gilda’s Club Worldwide. For many reasons, and after years of strategic planning, the organization chose to become independent in order to adhere to their original mission, beliefs and values.

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A Campaign to Propel Awareness

Brand Strategy, Digital, Public Relations, | by

MarketSpace Communications recently worked with Propel Schools, a federation of local non-profit, public charter schools, on an awareness campaign targeted to potential donors. Through a 360° integrated marketing plan, we developed a powerful campaign that included print, email, online and public relations efforts.

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Trending in 2013

Brand Strategy, Digital, Public Relations, | by

As a full-service agency, MarketSpace strives to be ahead of the marketing curve. We’re always keeping our pulse on the latest and greatest in our industry, and are continually on the hunt for new opportunities in the marketplace. And as the first quarter of 2013 comes to an end, we decided to share some of our thoughts regarding the hottest marketing trends for 2013. By working side-by-side with our clients and immersing ourselves in our respective industries, below is a compilation of our top recommendations to really move the needle in the coming year.

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