Branding & Marketing Materials
VBA, formally Vision Benefits of America, is a vision and dental insurance provider. They approached MarketSpace to conduct a rebrand, taking their respected legacy and pushing it into a more modern space. We began with the logo development, giving VBA a new font treatment, color palette and a unique symbol. From there, we have worked hand-in-hand with the VBA team to develop a website, collateral materials, brochures, direct mail pieces and more for their four distinct audiences: members, benefit administrators, brokers and physicians.