Rich Products Corporation
Rich Products Corporation is a leading frozen food provider for the foodservice, in-store, retail and industrial marketplaces. As with any food company, the presentation of their products in photos is critical to their sales and marketing efforts. We manage the company’s portfolio of food images, working with a photographer and food stylist to plan and direct various photo shoots. With each snap of the camera, we make Rich’s products look as great as they taste.
We worked with Rich's to create an 18-month promotional calendar spanning 2012-13. Each month highlighted different Rich's products, featuring a mouth-watering recipe, prep instructions and a QR code that linked to a chef video demonstration. We coordinated and art directed the food photography, chef portraits and videography of all chef videos.